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Up Imobiliária
Paid traffic and lead generation for Up Imobiliária.
Paid traffic campaign for a land developer on the North exit of Brasília: lead generation for property regularization on Meta Ads, from planning to optimization.
The challenge
The campaign had to solve four points at once:
- Reach owners of irregular properties who want to regularize, within a window of just one month.
- Translate a technical service, land regularization, into a simple and desirable message: the deed.
- Generate qualified leads, people with a real property to regularize, not just the curious.
- Filter the volume so as not to hand an inflated list to the sales team.
The solution
Brickweb took over the planning, execution and optimization of the campaign:
- 01 Campaign planning with definition of audience, offer and angle.
- 02 Creative scripts, with hook, order of arguments and call to action.
- 03 Creation and management of the Meta Ads campaign, on Facebook and Instagram, aimed at lead generation with daily control of delivery and cost per lead.
- 04 Capture via the native Meta form (Lead Ads) as the main sign-up route.
- 05 Basic conversion tracking, to measure where sign-ups came from and follow cost per lead throughout the campaign.
- 06 Monitoring and optimization during execution, adjusting budget, audience and creatives over the month according to cost per lead and lead quality.
Results
In 30 days of campaign:
- 38 Developments
- 99 Leads in 30 days
- 11 Contracts closed
- 100x Return on investment